Steven Schiffman Named Executive Chairman Of EarthxTV

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Former Nat Geo Channels boss Steven Schiffman has been appointed as Executive Chairman of EarthxTV, the sustainability and conservation-focused network.

This gives the unscripted TV veteran oversight of the network’s operations. Dan Russell, President of EarthxTV, will now report directly to Schiffman, who will additionally serve as Chairman of the Board of Directors.

Schiffman was CEO of Cooper Media, which launched two ad-supported television channels, Justice Network and Quest, which were sold to TEGNA Media for $92M. He also served as General Manager of digital video at the Washington Post. As CEO and President of National Geographic Channels, he led on commissioning of global programming and development, marketing, ad sales and digital media. He has also held senior roles at The Weather Channel, NASCAR, and Kraft Foods, showcasing his versatility and leadership in media and consumer industries.

Before joining EarthxTV, Schiffman founded High Growth Companies, working with media, technology, sports gaming, and food service companies to foster growth through strategic, digital transformation, marketing, and sales expertise. Schiffman is an adjunct professor at Georgetown University’s McDonough Graduate School of Business and a frequent media and consumer industry events speaker.

EarthxTV, which is a subsidiary of Trammell S. Crow’s EarthX, launched in 2022 and runs programs such as American Forest FiresOur Living Oceans and Killer Bee Catcher, and is in over 22 million of homes in the U.S. through distribution on cable and through FAST channels, including DirecTV, Charter’s Spectrum TV, Fubo, Philo, Plex, Dailymotion, and the National Cable Television Cooperative (NCTC).

“Steven’s appointment comes at a crucial time for EarthxTV as we continue to broaden our reach and influence,” said Trammell S. Crow, Founder, EarthX. “His experience establishing leading globally impactful brands and building deeply vertical networks will be instrumental in driving EarthxTV’s mission to deliver compelling content that promotes sustainability and conservation. We are confident that EarthxTV will thrive in new markets under Steven’s guidance and connect with diverse audiences worldwide.”

“EarthxTV empowers audiences with the knowledge and tools to contribute to a more sustainable future. And in an era where environmental challenges are more pressing than ever, I’m honored to help guide the organization as it expands and fulfills its mission,” said Schiffman. “This is a pivotal moment for the network, and I am thrilled to be a part of this journey.”